CLIENT: GUILDFORD TOWN CENTRE
Designing the pilot “click to brick” gift store for Guildford Town Centre was a great opportunity to work on a unique project with an amazing team of industry professionals. The objective of the store was to combine the convenience of purchasing gifts on-line but bring the customers into the mall to pick up the pre-wrapped gifts.
We needed to come up with a concept that would display the products, divided into predetermined sections for the “hard to buy for person in your life”. All the products were small and not having stock on the floor to fill the floor/wall space was a challenge. We used individual display cases, arranged in interesting configurations next to each persona, re-enforcing the marketing strategies. The all white colour theme was chosen to help the product and graphics pop.
The result was a clean, easy to navigate shop with lots of room for customers to feel relaxed in, a great notion when most retailers are at their busiest during the holiday season.
