CLIENT: TSAWWASSEN MILLS
Being a Canucks fan meant that working with the Vancouver Canucks on their new retail location was an exciting project and an amazing opportunity. Both the NHL and the Vancouver Canucks have very specific guidelines they must work within when displaying and selling their product. This brought about a few challenges with regards to the images used for the store front but working with the creative department to ensure the specs were met wasn’t difficult. The results were simple window displays enabling a full view into the store. We jumped at the chance to feature a custom designed motorcycle that was in storage and came up with a concept that wouldn’t take away from the 360 degree view of the bike but would deter customers from sitting on it.
